“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount linear TV just… Continue reading »
The post TV 360: Why Marketers Should Combine Linear TV And CTV Advertising appeared first on AdExchanger.
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