Marketers need to pick the right tools to help them get the job done. And these days, linear TV often isn’t part of the mix. For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior.… Continue reading »
The post For Bosch’s New Campaign, Linear TV Isn’t In The Toolbox appeared first on AdExchanger.
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