Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Linear
By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational...
"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
As she heads into this year's upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of...
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech...
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear...