April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Publishers Can Learn A Lot From Linear TV Ads (Really)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joe Hirsch, general manager of SpringServe. We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this familyContinue reading »

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