On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $ 26 million driven mostly by CTV, which itself grew 48% YOY in 2021. CTV was responsible for nearly half (45%) of Innovid’s total revenue in 2021, compared with 40% the year… Continue reading »
The post CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets appeared first on AdExchanger.
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