Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,Read more
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by JaneRead more
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Read more
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated
The post Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’? appeared first on AdExchanger.
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off
The post VideoAmp Enters Serious Growth Mode With $70 Million In New Funding appeared first on AdExchanger.
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interact
The post Advertisers To Instagram: More Measurement, Please appeared first on AdExchanger.
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,
The post NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes appeared first on AdExchanger.
There’s no rest for direct-to-consumer mattress marketers. “We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed under Nectar Home, parent company to a growing portfolio of DTC sleep and home furnishing brands, including Nectar Sleep and ecommerce rug brand Wovenly. “We have disdain for the idea of running something without
The post DTC Mattress Startups Nectar And DreamCloud Are Obsessed With Tests appeared first on AdExchanger.
Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then
The post As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next appeared first on AdExchanger.
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and
The post Here’s How Dish TV's Brad Stamulis Hopes To Fix Viewability Measurement appeared first on AdExchanger.