Facebook Measurement: The Walled Garden Is Cracking A Window

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Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Facebook is at a crossroads in the way it relates to the media, thinks about monetization and measures ads. Right before Advertising Week, Facebook admitted to what became aContinue reading »

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Instagram Brings Ads – And Measurement – To Stories

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Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” saidContinue reading »

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Why Advertisers Are Nonplussed By Facebook’s Ad Metrics Errors

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Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman,Continue reading »

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