Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster

The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $ 10 billion in ad revenue, according to Interpublic Group’s investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of…
Adweek Feed