Snickers and BBDO have created two films that demonstrate AI acting unlike itself Adweek Feed
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Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy's fell 4%. Adweek Feed
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches. Adweek Feed
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,...
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution...
CMO Dara Treseder says the company's creative pivot forms part of a new 'branded house' strategy. Adweek Feed
AUCKLAND, Today: NZCreatorCon, Australasia’s biggest creator event, is teaming up with #OnSocial25, a brand-new conference from the NZ Marketing Association,...
TikTok's uncertain future isn't stopping it from rolling out new ad products off the assembly line, with the platform unveiling...
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S....
In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...