In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia. Sony was “quite skeptical in […]
The post Even Sony Needed Guidance For Its First In-Game Ad Campaign appeared first on AdExchanger.
More Stories
Former One NZ boss signs up to be Les Mills’ new CEO
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer
Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships