Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.
The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger.
More Stories
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice