Comcast-NBCU Could Face Antitrust Probe; Netlfix May Offer Cheaper Plans

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” thanContinue reading »

The post Comcast-NBCU Could Face Antitrust Probe; Netlfix May Offer Cheaper Plans appeared first on AdExchanger.

Read more

GroupM’s State of Video Lays Out New Battleground For Attention

The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupMContinue reading »

The post GroupM’s State of Video Lays Out New Battleground For Attention appeared first on AdExchanger.

Read more

With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. InContinue reading »

The post With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven appeared first on AdExchanger.

Read more

The Big Story: Brand-ishing New Tricks And Old

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps toContinue reading »

The post The Big Story: Brand-ishing New Tricks And Old appeared first on AdExchanger.

Read more

Netflix Experiments With Promo Spots; Google Clarifies Location Data Issue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leviathan Stirs Netflix is testing promo ads between episodes with some European users. Netflix subscribers in the UK started seeing unskippable units suggesting other shows they might like, which bubbled up on Reddit and were first reported by Cord Cutters News. Netflix already runsContinue reading »

The post Netflix Experiments With Promo Spots; Google Clarifies Location Data Issue appeared first on AdExchanger.

Read more

Tracing The Demise Of The Cable Bundle; PE Buys Dun & Bradstreet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders lookingContinue reading »

The post Tracing The Demise Of The Cable Bundle; PE Buys Dun & Bradstreet appeared first on AdExchanger.

Read more

Disney Misses Q3 Revenue As An Unfazed Iger Dishes On Disneyflix

Disney missed its earnings expectations Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading. But you can’t keep a good mouse down. Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not toContinue reading »

The post Disney Misses Q3 Revenue As An Unfazed Iger Dishes On Disneyflix appeared first on AdExchanger.

Read more

Hulu Hangs In The Balance; Verizon Shutters Go90

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Outlook Hazy The fate of Hulu depends on the outcome of Comcast’s and Disney’s bidding war for 21st Century Fox. Whoever wins will own a majority stake in Hulu, and both companies have very different visions for the platform’s future. Comcast wants to investContinue reading »

The post Hulu Hangs In The Balance; Verizon Shutters Go90 appeared first on AdExchanger.

Read more

With Cultivation, Advertising-Supported Video On Demand Poised To Flourish

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, isContinue reading »

The post With Cultivation, Advertising-Supported Video On Demand Poised To Flourish appeared first on AdExchanger.

Read more

Twitter And Facebook Unveil Political Ad Fixes; Netflix Market Cap Surpasses Disney

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political advertising policies it will have in place for the 2018 US midterm elections. Read the blog post. Political advertisers will have to verify their identities and that they are based in the US, either byContinue reading »

The post Twitter And Facebook Unveil Political Ad Fixes; Netflix Market Cap Surpasses Disney appeared first on AdExchanger.

Read more