At The NewFronts, It’s More About The Buzz Than The Buy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Carbone, chief digital and investment officer at MediaCom US. With another NewFronts upon us, there are, as always, a number of key trends, themes and questions that have emerged. Among those that haveContinue reading »

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Facebook Makes Big Pitch To Woo TV Buyers

Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs hosted on Watch. This offering, called Showcase, resembles an upfront buy, as the inventory will be priced against Nielsen-validated demos and sold in advance at fixed prices. This content includes programs like “Sorry For YourContinue reading »

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Linear: An Overlooked Opportunity In The Evolving DSP Landscape

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market cap at $5.25 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs)Continue reading »

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Why AMC Networks Is Building A Data-Driven Sales Team

When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. SpearheadedContinue reading »

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Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

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Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for waysContinue reading »

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NBCU Brings In Nearly $6.5 Billion In Upfront, Tripling Its Volume Of Audience-Based Buys

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The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company. Although total volume growth was slightly softer than last year’s 10% increase, NBCU clocked positive momentum across its portfolio. NBCU commanded high single-digit CPM increases across all inventory, including late night and sports. (Those figures don’tContinue reading »

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