June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime.

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