It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like...
Itself
IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed....
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products...
In February of 1973, The New York Times reported a story out of Texas known as the "$ 13 war."...
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that...
At Vevo's NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it's...
BrewDog has declared itself the "proud anti-sponsor" of the 2022 FIFA World Cup in a series of billboards protesting the...
Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance”...
Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is...
At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping...