Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-homeRead more
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as theRead more
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the companyRead more
Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular audience segments like “new parents” as easy as measuring age and gender with C3 and C7 ratings. Advanced Audience allows agencies to find viewers in narrower segments than age and demographic and do post-campaign measurement.
The post Horizon Media Uses Nielsen Advanced Audience, Closing In On Outcome-Based Linear TV Buying appeared first on AdExchanger.
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all
Streamers don’t browse – at least not on streaming services. Although the majority of households either own a smart TV and/or have a subscription-video-on-demand service (SVOD), most people (58%) still gravitate back to traditional TV channels when they’re not sure what they want to watch, according to Nielsen’s total audience report for Q1, released Monday.
The post Nielsen: Linear TV Wins When Streaming Subscribers Can’t Find Anything To Watch On Demand appeared first on AdExchanger.
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely
The post These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV appeared first on AdExchanger.
It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to $881 million in Q4, while Buy segment revenue declined 8.4% to $777 million. But freshly minted CEO David Kenny has a plan. Kenny, who joined Nielsen from IBM Watson in November 2018, wants to bring Nielsen’s
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560
The post After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs appeared first on AdExchanger.
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re
The post Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’ appeared first on AdExchanger.