May 10, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model

The city-based podcast and newsletter media company City Cast is on pace to generate $ 3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth…
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