In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
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Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: America’s Next Top AI Model...
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against...
Sports publisher The Sporting News raised $ 15 million in Series A funding in September, in large part because of...
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute...
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys...
AUCKLAND, Today: My Food Bag has appointed MBM as its lead media, analytics and e-commerce partner, as well as MBM-owned...