Podcast: Digital Transformation Was Just A Dry Run For TV

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TVContinue reading »

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The Big Story Podcast: IPG Buys Acxiom Marketing Solutions, LiveRamp’s Future And Sir Martin Wins Against WPP

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison WeissbrotContinue reading »

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Podcast: Bryan Wiener’s Plan To Save ComScore

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s aContinue reading »

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Washington Post Builds Tech That Dynamically Inserts Ads Into Podcasts

Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, evenContinue reading »

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Podcast: Terry Kawaja’s World View

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. You knew we’d have Terry Kawaja onContinue reading »

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Podcast: Marketing Finds Its Voice

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers aloneContinue reading »

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Snap’s Programmatic Migration; Podcast Revenues Double

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Inventory A couple of years ago, Snapchat charged between $300,000 and $500,000 to sponsor a Lens, and video ad campaigns were $750,000 a pop. Today, Snapchat ads have a lower CPM than Facebook or Instagram and soon every type of ad product SnapchatContinue reading »

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Sorrell Won’t Undermine WPP; Podcast Measurement Fixes Hurt So Good

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager AlastairContinue reading »

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Podcast: Futurama With Datorama

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the dataContinue reading »

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Podcast: GDPR Day Zero

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.Continue reading »

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