Podcast: Roku Like A Hurricane

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key partContinue reading »

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Podcast: How Troy Young Guides Hearst Digital Through Unstable Times

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith’s acquisition of Time Inc, and Hearst’s buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and “commerce +Continue reading »

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Podcast: Belinda Smith Discusses EA’s Marketing Arts

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is also the author of many smart AdExchanger columns. Belinda is a font of insights for any marketer thinking about bringing their media buying activities in-house. When she joined EA,Continue reading »

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Podcast: CafeMedia’s Culture

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. “The delivery of programmatic media is what we do,” says EVP for StrategyContinue reading »

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Riding On “Dirty John” Success, Wondery Wants To Advance Podcasting In 2018

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Podcast network Wondery is riding high into 2018. Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing from 20th Century Fox, Wondery produced its first breakout original hit last fall. “Dirty John,” a true crime mystery created with the LA Times, has been listened to over 15 million times since itContinue reading »

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What Apple’s Analytics Tool Means For Podcast Publishers

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Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would share with podcast publishers aggregate online and offline listening behavior for episodes downloaded through iTunes and its Podcast player app. Previously Apple, which captures over half of all podcast listening, didn’t shareContinue reading »

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Podcast: Michael Bologna Changes The Channel

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called “emerging media,” a term that gradually came to include the clunky oldContinue reading »

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Podcast: The Rise Of Kids’ Media

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Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videosContinue reading »

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Podcast: Adam Heimlich On The Next Horizon

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media andContinue reading »

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Podcast: PebblePost’s Marita Scarfi Delivers… The Mail

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stopContinue reading »

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