Podcast: The Rise Of Kids’ Media

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Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videosContinue reading »

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Podcast: Adam Heimlich On The Next Horizon

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media andContinue reading »

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Podcast: PebblePost’s Marita Scarfi Delivers… The Mail

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stopContinue reading »

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Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100Continue reading »

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Podcast: Sizing Up Sizmek

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEOContinue reading »

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Podcast: Checking In With Twitter’s MoPub

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn’t growing as fast as it once did, and the publisherContinue reading »

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Podcast: Adblock Plus Soldiers On

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Eyeo and its Adblock Plus browser extension don’t grab the headlines they did in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users. But mobile ad blocking failed to meet doomsayers’ warnings. Still, the company has pressedContinue reading »

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Podcast: TripleLift’s Native Language

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week’s podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. “We wanted toContinue reading »

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Podcasting Inches Toward Better Measurement With New IAB Guidelines

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Podcast advertising is getting a bit more measurable. The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include definitions and best practices for measuring audience reach and downloads. The original guidelines, released in September, focused on defining ad delivery and how to count it consistently. “But podcast measurement is for more thanContinue reading »

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Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

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Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentimentContinue reading »

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