Podcast: TripleLift’s Native Language

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week’s podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. “We wanted toContinue reading »

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Podcasting Inches Toward Better Measurement With New IAB Guidelines

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Podcast advertising is getting a bit more measurable. The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include definitions and best practices for measuring audience reach and downloads. The original guidelines, released in September, focused on defining ad delivery and how to count it consistently. “But podcast measurement is for more thanContinue reading »

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Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

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Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentimentContinue reading »

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Podcast: PubMatic Prez Kirk McDonald Sizes Up Header Bidding’s Impact

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Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller’s calculus. But none ofContinue reading »

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Podcast: Cadreon’s Erica Schmidt Sees Risk In Ad Tech Consolidation

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Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm.Continue reading »

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