Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its...
upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was...
Here’s a stat to make your eyes bug out: YouTube personality MrBeast’s channel on YouTube has more subscribers than the...
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast...
By Mark Mitchell, VP, Business Development, Xandr As audiences across all demographics continue to shift from linear viewing toward long-...
If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...
Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday,...
In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...