The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases–set-top box and smart television viewership metrics that complement its in-house panel data for national TV…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index