In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open...
upfronts
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at...
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks,...
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics....
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Squeeze Temu will open its marketplace...