As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they’re asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. “The publishers that will get the most money from us are the ones that eliminate the most…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs