This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it’s-kind event. The virtual upfront is Oscar-winning producer Michael Sugar’s brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake