As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...
Linear
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now...
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear...
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad...
Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary...
American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from...