If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with one stone. Comcast and Charter are using FreeWheel tech to chop up linear TV ad spots to make it “audience addressable,” across both linear and digital. Instead of the same ad being shown to all… Continue reading »
The post FreeWheel Is Helping MVPDs Break Up The Linear TV Ad Spot appeared first on AdExchanger.
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