Google will not be required to break up its ad tech business, despite a federal court ruling last April that...
Break
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators. Adweek Feed
Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor...
At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can...
There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into...
Anthropic takes a strong stance during the big game: whether ads belong in AI chatbots. Adweek Feed
Return follows the launch of an AI-powered website-building feature. Adweek Feed
A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year...
Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is...