Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs. […]
The post Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling appeared first on AdExchanger.
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