Pepsi Paid Top Dollar, And Plans To Win The Big Game This Weekend

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Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands investing inContinue reading »

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Is Mobile Data The Key To A New Generation Of Sports Fan?

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When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video scoreboard and a view of the city skyline. The first thing many do is take a photo and blast it across social media. And as they do, stadium staffContinue reading »

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Why The Sacramento Kings View Their Stadium As A Digital Platform

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The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout theContinue reading »

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