Paramount takes a big swing with guaranteed placements in live moments. Adweek Feed
Sports
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year...
Nike's earnings rose slightly, but company is 'nowhere near our potential,' per CEO Elliott Hill Adweek Feed
Amazon's NBA, NFL, and golf programming scored huge engagement for brands. Adweek Feed
See the advertisers showcasing deals during Prime Video's NFL, NBA, and golf programming. Adweek Feed
At ADWEEK House's Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the...
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues. The post...
Comcast has had a pretty rough go of it lately – but there’s still plenty of room for a turnaround....
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still)...
Sky has launched 4K Ultra High Definition (UHD) sports coverage for viewers on the new Sky Box and Pod, as...