By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational time for television consumption. The entire industry is focused on finding the best ways to reach audiences across the different delivery platforms used by consumers. Success will require a technological bridge between digital and linear… Continue reading »
The post How Converged Inventory Analysis Bridges OTT And Linear Viewing appeared first on AdExchanger.
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