Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management. The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online… Continue reading »
The post Comcast Partners With Innovid To Automate Digital And Linear Campaigns appeared first on AdExchanger.
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