Who Are This Year’s Strategic Acquirers In Media And Marketing?

AdExchanger |

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21stContinue reading »

The post Who Are This Year’s Strategic Acquirers In Media And Marketing? appeared first on AdExchanger.

Read more

Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

AdExchanger |

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which isContinue reading »

The post Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands appeared first on AdExchanger.

Read more

Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools

AdExchanger |

Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying toContinue reading »

The post Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools appeared first on AdExchanger.

Read more

What The DOJ Lawsuit Against AT&T And Time Warner Is All About – And How It Might Affect Future M&A

AdExchanger |

The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the telco and Time Warner. The complaint, filed late Monday, alleged the merger could “hinder [AT&T’s] rivals by forcing them to pay hundreds of millions of dollars more per year for Time Warner’s networks.” The filingContinue reading »

The post What The DOJ Lawsuit Against AT&T And Time Warner Is All About – And How It Might Affect Future M&A appeared first on AdExchanger.

Read more

Sports SVOD Service FuboTV Finds Room For Ads

AdExchanger |

In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTVContinue reading »

The post Sports SVOD Service FuboTV Finds Room For Ads appeared first on AdExchanger.

Read more

Behind NBCU’s Direct-To-Marketer Pitch

AdExchanger |

As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduitContinue reading »

The post Behind NBCU’s Direct-To-Marketer Pitch appeared first on AdExchanger.

Read more

The Marketer’s Guide To Blockchain

AdExchanger |

Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of big companies like IBM and Comcast, as well as smaller startups likeContinue reading »

The post The Marketer’s Guide To Blockchain appeared first on AdExchanger.

Read more