Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
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Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
Last year, Comcast Technology Solutions, a division of Comcast Cable that offers services around video workflow and monetization, zeroed in...
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Who To Antitrust? There’s mounting pressure on the Department of...
Political advertising has been good to Comcast.Comcast’s cable advertising revenue increased 15.2% to $684 million in Q3, but that bump...
Cold Shower For Market PowerBig tech, are your ears burning? On Friday, the Federal Trade Commission held the second in...
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even...