The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
Last year, Comcast Technology Solutions, a division of Comcast Cable that offers services around video workflow and monetization, zeroed in...
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...