Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
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Six months after its nationwide launch, Comcast NBCUniveral’s premium ad supported streaming service Peacock has 33 million subscribers in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...
Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...