Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $ 25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for… Continue reading »

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