OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding… Continue reading »
The post OpenAP Launches SSP To Show Inventory Availability In Linear TV appeared first on AdExchanger.
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