Chemistry has won the business for Manage My Health, New Zealand’s most popular digital health portal which boasts nearly one million users.
The agency has been appointed to lead a complete redesign of Manage My Health’s customer experience, as well as developing a new Manage My Health brand and customer strategy.
Until recently, Manage My Health was part of Medtech, New Zealand’s most successful medical technology business. Its founder, Vino Ramayah, sold the 20-year-old company in order to focus on reinventing digital patient healthcare with a new leading-edge health proposition.
Ramayah says: “The pace of Healthcare innovation globally is incredibly exciting, and our vision is for Manage My Health to be at the forefront of the democratisation of health. We want to make it simple and easy for Kiwis to feel more in control of their health and in doing so inspire New Zealanders to live more healthily.
“Thousands of Kiwis are joining Manage My Health every week, and we want their digital health experience to be the best in the world.”
The Manage My Health digital platform and app enables its members to have an engaged and proactive relationship with their GP and other healthcare providers.
Membership allows Kiwis to fully access their medical history and a range of cutting-edge technologies being rolled out will help them proactively manage their health and wellbeing.
Pat Murphy, Chemistry Founder and joint Creative Director, says: “Vino’s vision for health democratisation is truly inspiring and we are so excited to be a part of this exciting new journey of transforming how we all view our health.”
Chemistry’s appointment is effective immediately.