January 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

T-Mobile Names IPG’s Initiative as US Media Agency of Record

T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with three incumbent holding companies in the process. The mobile carrier appointed IPG’s Initiative as its U.S. media agency of record following a media review led by ID Comms, which T-Mobile launched last year in the…
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