Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
Linear
Ampersand rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy...
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday....
The giants of linear TV are fully aware of the power of streaming. Yet it’s difficult for linear budgets to...
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
Fiverr is a site that matchmakes freelancers with companies looking to meet immediate, one-off business needs. But now that remote...