One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when it comes to spending a brand’s valuable marketing budget. I get it. Streaming has never been easier for viewers. It represents over 38% of all TV usage, according to the latest Nielsen Gauge Report. And […]
The post Streaming vs. Linear: Let Ad Buyers Be Aware appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle