It feels like déjà vu all over again. The Federal Trade Commission (FTC) and 22 state attorneys general are suing Amazon, the commission announced Monday. The FTC claims Amazon’s ad platform introduced a change in late 2018 that allowed it to secretly inflate prices for Sponsored Product ads on its ecommerce site. As a result […]
The post The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself appeared first on AdExchanger.
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