Silicon Valley Tech Is Spending More On Ads – Largely On Itself

Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year dataContinue reading »

The post Silicon Valley Tech Is Spending More On Ads – Largely On Itself appeared first on AdExchanger.

Read more

Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms

Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how herContinue reading »

The post Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms appeared first on AdExchanger.

Read more

Amazon Goes Big On Conquesting Ads, Despite The Blowback

Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data to identify a rival’s loyalContinue reading »

The post Amazon Goes Big On Conquesting Ads, Despite The Blowback appeared first on AdExchanger.

Read more

US Digital Marketing Spend Beats Traditional For The First Time

US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video. Oh, and Amazon, which grew from 4.5% ofContinue reading »

The post US Digital Marketing Spend Beats Traditional For The First Time appeared first on AdExchanger.

Read more

The Booming Business For Amazon-Only Ad Partners

As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands need specialists to guide them across Amazon’s sprawling marketing empire – a brand may deal separately with Amazon Advertising Platform (AAP), Amazon’s Alexa voice group, Amazon Fresh groceries, Twitch and the company’s packaging and shipmentContinue reading »

The post The Booming Business For Amazon-Only Ad Partners appeared first on AdExchanger.

Read more

Amazon Hopes To Free Up More Ad Inventory – Just Not On Prime

Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling from Q4 2017. The “Other” category also grew by about $900 million from the prior quarter, for the first time outpacing the growth of Amazon Web Services, the cloud infrastructure business, which added $700 million,Continue reading »

The post Amazon Hopes To Free Up More Ad Inventory – Just Not On Prime appeared first on AdExchanger.

Read more

How Amazon Undercuts Williams-Sonoma; Apple Explores Gaming Subscriptions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm isContinue reading »

The post How Amazon Undercuts Williams-Sonoma; Apple Explores Gaming Subscriptions appeared first on AdExchanger.

Read more

Amazon Adds Upper-Funnel Brand Metrics; Hulu Counters Netflix With Price Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had neverContinue reading »

The post Amazon Adds Upper-Funnel Brand Metrics; Hulu Counters Netflix With Price Drop appeared first on AdExchanger.

Read more

Amazon Fire Has More Users Than Roku; Spotify Bets On Podcast Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, AmazonContinue reading »

The post Amazon Fire Has More Users Than Roku; Spotify Bets On Podcast Content appeared first on AdExchanger.

Read more

Amazon Tries Product Samples; Google’s Jonathan Bellack Departs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion thanContinue reading »

The post Amazon Tries Product Samples; Google's Jonathan Bellack Departs appeared first on AdExchanger.

Read more