Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

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As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integrationContinue reading »

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Pritchard’s Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums

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Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And he’s optimistic that Facebook, Google and others will meet P&G’s deadline to align on third-party measurement standards and have their methods audited by the Media Ratings Council by the end of thisContinue reading »

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Amazon Benefits As CPG Advertisers Trim Digital Dollars

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Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office in New York City to house a major expansion of its advertising platform business means the competition will only heat up. It comes as CPG brands pulling back on digital media undercut global agencies, marketingContinue reading »

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Poker Central Gets New Insight Into Audience After Going Direct-To-Consumer

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Turns out owning your own cable channel might not be the most efficient way to attract an audience. Poker Central folded its channel last December. Now the network is experimenting with new ways of distributing its content, including partnering with ESPN and NBC Sports and OTT services like Amazon-owned Twitch. It also launched its ownContinue reading »

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P.F. Chang’s Dishes Up A Digital-First Data Strategy

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While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-partyContinue reading »

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Behind NBCU’s Direct-To-Marketer Pitch

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As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduitContinue reading »

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Another Strong Quarter For Criteo, But Questions Loom Around Apple’s Safari Tracking Changes

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Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include a feature affecting all Safari web browsers, called IntelligentContinue reading »

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Amazon Staffs Up On Ad Sales Reps And Engineers

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Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for the “other” category – which combines advertising with all supplementary revenue like co-branded credit cards – increased 51% to $945 million YoY in Q2. [Here’s Amazon’s Q2 results overall]. Amazon noted accelerated growth in hiringContinue reading »

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How German Broadcaster ProSieben Uses Its Venture Arm To Power Expansion

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While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in new channels – using its investment arm, SevenVentures, to scout startups. “We look to invest into promising startups on the B2C side of the business, which is different than the investment we make into ourContinue reading »

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How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

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Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

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