Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choiceContinue reading »

The post Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts appeared first on AdExchanger.

Read more

Three Ways Amazon Stays A Step Ahead On Prime Day

Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similarContinue reading »

The post Three Ways Amazon Stays A Step Ahead On Prime Day appeared first on AdExchanger.

Read more

WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks atContinue reading »

The post WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content appeared first on AdExchanger.

Read more

How OTT Platforms Fit Into The Complicated TV Landscape

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths andContinue reading »

The post How OTT Platforms Fit Into The Complicated TV Landscape appeared first on AdExchanger.

Read more

The Legacy Of Millennial Media; Vungle Acquired By PE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success storiesContinue reading »

The post The Legacy Of Millennial Media; Vungle Acquired By PE appeared first on AdExchanger.

Read more

GDPR Threatens RTB; MDC Launches Agency Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland haveContinue reading »

The post GDPR Threatens RTB; MDC Launches Agency Network appeared first on AdExchanger.

Read more

WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This  WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and servicesContinue reading »

The post WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition appeared first on AdExchanger.

Read more

Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful  A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of moreContinue reading »

The post Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup appeared first on AdExchanger.

Read more

Twitch Will Sell Products QVC-Style For Prime Day

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignmentContinue reading »

The post Twitch Will Sell Products QVC-Style For Prime Day appeared first on AdExchanger.

Read more

Snap Embarks On A Charm Offensive; Amazon’s Hiring Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretiveContinue reading »

The post Snap Embarks On A Charm Offensive; Amazon's Hiring Spree appeared first on AdExchanger.

Read more