Consultants Know How To Nose In; French Tech Under Silicon Valley’s Shadow

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consultingContinue reading »

The post Consultants Know How To Nose In; French Tech Under Silicon Valley's Shadow appeared first on AdExchanger.

Read more

Unilever Pulls Back On Influencers; Amazon Kills It With Twitch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem, and Unilever CMO Keith Weed has had enough of it. At the Cannes Lions festival, Weed said Unilever will no longer work with influencers who buy followers to inflate audience and engagement metrics. Unilever willContinue reading »

The post Unilever Pulls Back On Influencers; Amazon Kills It With Twitch appeared first on AdExchanger.

Read more

Sorrell Won’t Undermine WPP; Podcast Measurement Fixes Hurt So Good

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager AlastairContinue reading »

The post Sorrell Won't Undermine WPP; Podcast Measurement Fixes Hurt So Good appeared first on AdExchanger.

Read more

Shopper Marketing Undergoes A Digital Evolution

Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on in-store marketing, $55 billion could shift from traditional retail trade marketing to online ads,Continue reading »

The post Shopper Marketing Undergoes A Digital Evolution appeared first on AdExchanger.

Read more

Ads Come To Facebook Stories; Google Extends Olive Branch To Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughsContinue reading »

The post Ads Come To Facebook Stories; Google Extends Olive Branch To Publishers appeared first on AdExchanger.

Read more

Amazon Ad Revenue Grows; Snap Tests Unskippable Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue Accelerates Revenue in Amazon’s “Other” category grew 132% YoY to $2 billion this quarter, with advertising services making up a “majority” of that segment, CFO Brian Olsavsky said during the company’s earnings call Thursday. So it’s safe to say Amazon’s adContinue reading »

The post Amazon Ad Revenue Grows; Snap Tests Unskippable Ads appeared first on AdExchanger.

Read more

Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager

Moen’s social marketing stack used to include everything but the kitchen sink. “We used seven-plus tools to facilitate our social media program and I always say ‘use’ is a very strong word because we certainly weren’t leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. And becauseContinue reading »

The post Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager appeared first on AdExchanger.

Read more

EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

The post EMarketer: Duopoly Slips As Amazon And Snap Gain Ground appeared first on AdExchanger.

Read more

Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with AllrecipesContinue reading »

The post Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users appeared first on AdExchanger.

Read more

The Complete Guide To Amazon’s Ad Business

AdExchanger |

Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising business remains an enigma. Even its closest partners aren’t exposed to the inner workings of its ad stack. It’s also not clear how much spend flows through Amazon’s ad platform, though the investment bank BMOContinue reading »

The post The Complete Guide To Amazon's Ad Business appeared first on AdExchanger.

Read more