Amazon Ramps Up Search Ads; Imran Kahn’s Mixed Legacy At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalatingContinue reading »

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Amazon Rebrands Its Ad Products Under Amazon Advertising

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms – Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used,Continue reading »

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The Big Story: Brand-ishing New Tricks And Old

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps toContinue reading »

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Break Up Google? Don’t Hold Your Breath; Nintendo’s Miyamoto Bemoans Today’s Game Monetization

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billionContinue reading »

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Amazon Pilots Direct Deals Through DSP

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s DSP to publishers, AdExchanger has learned. Direct deals work like a guaranteed private marketplace: Advertisers commit dollars and place ads with specific, brand-name publishers using Amazon’sContinue reading »

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Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant

It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no secret among agency buyers that Amazon’s platforms are notoriously difficult to use. While forgiving Amazon’s ad platform for being a work-in-progress, agencies complain of clunky interfaces, limited automation and minimal reporting granularity. The lack ofContinue reading »

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Facebook Banks On Bank Data; Amazon Centralizes Its Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Money On My Mind Recent data scandals haven’t stopped Facebook from asking US banks for information about their customers, The Wall Street Journal reports. Over the past year, Facebook has approached Wells Fargo, JPMorgan Chase, Citigroup and US Bancorp for data, including user creditContinue reading »

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Amazon Is Top Programmatic Spender; Google’s Got Influencer Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hey, Big Spender Amazon may be raking in billions from its ad business, but it’s also spending a ton on programmatic advertising. The ecommerce giant was the biggest programmatic spender during the first quarter of this year, according to a report from MediaRadar. AmazonContinue reading »

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Opera IPOs; Fake Sellers Surge On Amazon

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow alongContinue reading »

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Advertising Helps Push Amazon’s Profit To $2.5 Billion

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, cleared almost $2.2 billion, more than double the $945 million earned during the same period last year, according to the company’s earnings report, released Thursday. Amazon’s grossContinue reading »

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