Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon DSP – at The Trade Desk’s expense. Two sources at ad tech platforms that observe programmatic bidding patterns told AdExchanger they’ve […]
The post Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon appeared first on AdExchanger.
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