Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It’s the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient. The tool, PubMatic’s first new product since 2020, helps buyers access connected TV and online…
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