In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix’s Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Streamers Respond To Mounting Pressure From Buyers And Investors
Pure 360 takes over trio of business titles
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are