Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a collective that represents 200 Black-owned media publishers, announced a partnership with Magnite to help scale Black-owned inventory by making more of it available programmatically. “Agencies and brands… Continue reading »
The post How Programmatic Can Scale Buying On Diverse-Owned Media appeared first on AdExchanger.
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