Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a collective that represents 200 Black-owned media publishers, announced a partnership with Magnite to help scale Black-owned inventory by making more of it available programmatically. “Agencies and brands… Continue reading »
The post How Programmatic Can Scale Buying On Diverse-Owned Media appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs