On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage...
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general...
Two independent agencies--media shop Crossmedia and Joan Creative--are reimagining how to reintegrate media and creative disciplines. They're rolling out a...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging....
Local agencies OMD NZ and Special NZ have been recognised on the world’s stage by the prestigious United Kingdom’s Campaign...
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a...