Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs