When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
Carbon
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom...
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
Out of Home media company JCDecaux Australia and New Zealand has announced its partnership with Scope3, a provider of scope...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered...
Graphic communications company SCG is the first company in New Zealand to offer Net Carbon Zero print services for large...
On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging...
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the...